Last week I was invited to receive first hand insights on the upcoming Kuala Lumpur Eco-Film Festival, happening at Publika, Solaris Dutamas from 14th-16th October 2016. Having attended KLEFF since I first got to know EcoKnights in 2012, it is amazing to see how the festival is growing tremendously and progressively creating environmental awareness amongst Malaysians.

“It is not just about creating a festival, it’s about creating a movement,” said Yasmin Rashid, Founder of EcoKnights and Honorary Advisor of the 9th International KLEFF in her speech during the Launch. Started in 2007, the Film Festival envisioned to convey impactful messages by utilising audio-visual materials, recognising them as a powerful tool for communication. The purpose of the Film Festival is to create a common ground for Malaysians and non-Malaysians alike, to spark a revolutionary movement.

To walk the talk, the Film Festival encompasses “green” aspects. For example, the overall energy consumption of KLEFF is monitored by Reneon Technologies, to ensure it does not exceed targeted consumption. Other than that, the application for green market is filtered through a rigorous process and all plastics and styrofoam are banned from the market. Even the brochures for KLEFF is printed on FSC Certified paper with only soy ink!

An interesting addition for this year’s KLEFF is the introduction of myHIJAU certification by KeTTHA and Greentech Malaysia. This is incorporated as part of the government’s effort in green procurement programme as well as moving towards a more green consumerism industry. Tuan Syed Ahmad Syed Mustafa, CEO of Greentech Catalyst, stressed on the importance of making right judgement and choices when it comes to buying products from the market.

Check out kleff.my  for more details on the list of activities happening at the Eco-Film Festival. See you there!